From Warner Pacific University, Better Brain & Body takes the traditional protein bar to new heights. The Better Brain & Body bar is packed with nutrients and infused with shilajit, an ancient supplement detoxifying properties. Team members include Marcos--who manages marketing, and founder Brandon. Both have experience in the business and startup worlds.
Describe your invention?
Protein bar infused with the ancient medicine, Shilajit. This is a trace mineral-rich superfood that detoxes the body of heavy metals like, lead, mercury, and aluminum.
What is the specific environmental, social, or community problem your team seeks to address?
Protein bar infused with the ancient medicine, Shilajit. This is a trace mineral-rich superfood that detoxes the body of heavy metals like, lead, mercury, and aluminum. work, or a game day. Our project is also a heavy metal detox, providing essential metals(trace minerals) to the body in order to give the body 80+nutrients that are typically not found in the regular diet.
What is the market for your team’s invention?
We are aiming for college athletes at underfunded schools who are not equipped with enough resources to perform at their best. However, Better Brain & Body wants to expand to retail stores like New Seasons and Whole Foods as well as fitness facilities and gym to provide that extra boost that both fitness and health-conscious customers need.
If your team wins InventOR, what is your plan for the prize money?
PUSH TO MARKET, improve our product, expand our brand, and find a way to come up with a new technology associated with either the brand or the protein bar.